Brand identity agencies are the one which help companies either generate a new brand or rebrand the existing one. Since the branding is the most important part of the company and therefore, many companies do not take the risk to perform it by themselves and hire the professional companies who are experience in this manner to do this job in the right way for them. It is without the most time taking and the money taking task and these are the major resources of any company. Therefore, it is necessary that you carefully chose the right brand identity agency.
Make a list of the brand identity agencies:
One thing you should know that the market is full of the internal branding consultants and you must not select the one which you find the first. Therefore, always make list of the brand identity agencies which you think are good enough and then interview them one by one. First, make a list of at least five of these and then shortlists them to at least three which you think are the best of all. Always know that every company has different methods and strategies as well as the process to market the brand and you could learn about these online or from some person who has worked with them before.
What impression you get from the agency first time?
Once you have finalized the list of the brand identity agencies, then you meet them one by one and what you need to analyse is what impression you got from the agency. This impression includes the behaviour of the companies and how interested they were in working with you and how much interest and effort they put on the first meeting to make you their permanent client because if they put the effort on the first meeting, it is highly likely that in future they will also keep on putting the efforts. See here for brand strategy agency.
What is the size of the brand identity agency?
The size of the branding agency is important in a sense when you yourself are targeting a wide global audience and therefore, you know very well that a few members cannot handle the marketing and the branding on this large scale. Therefore, look for the companies which are of the right size
What kind of employees they have?
The major reason why many companies hire the brand identity agency is that they have the right experienced employees so that they could look at the complex scenarios as well therefore, always look at the profile of their major employees to see their expertise, skills and experience before taking any final decision.